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Cultural and creative industries in selected sector in the South Bohemia Region
ZUZÁKOVÁ, Eliška
The main subject of the bachelor thesis is to analyse the current state of the cultural and creative industry in the region, to map selected sectors, to identify the subjects and to propose measures that could lead to further development of the region and the sector. In the literature search, I summarized the basic concepts and information by studying and comparing the Czech and foreign literature. Then, in the methodology, I described how I would proceed with the practical part. In the practical part, I mapped the subjects of the book and print sector, found out the current state of affairs in the selected subjects by means of a questionnaire survey, personal interview, and by comparing the knowledge acquired in the theoretical part with the information obtained in practice, and suggested ways of using the potential of this sector for further development. On the basis of the obtained data, I found that in South Bohemia region there is a need to provide better conditions for enterprises in the sector to work and develop. Therefore, using the information obtained, I proposed four ways of solutions that could lead to further development. The first is to create a single platform for information transfer, the second is networking, or industry meetings, the third is to raise awareness about creative vouchers and the last is training for subsidies. These solutions could lead to the improvement of the situation and support of the creative and cultural industries in the South Bohemia region.
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Five Minute Fame of One Song
Merta, Vladimír ; Jurková, Zuzana (advisor) ; Benyovszky, Ladislav (referee) ; Stavělová, Daniela (referee)
My essay deals with phenomenon of Czech folk. Emic part traces chronologically influencing aspects involving my artistic development from the viewpoint of author, listener and repressive organs. Urban music developed from the folk revival into the subversive protest song movement. Auto-ethnographic research of myself as concerned participant merges with temporary comments, opinions, photographic documentation of generational shift of sensibility. Commercialisation leads folk movement into the mainstream pop culture. Role of gens and mems, dreams, subconscious helped folk musicians survive totality regime. Czech folk is not dead. Emerges at the edge of new subgenres, exposed to commodifications of cultural industry.
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Impact of literary prizes awarded to the media image of books
Linhart, Jiří ; Čeňková, Jana (advisor) ; Halada, Jan (referee)
This diploma thesis researches the impact of a literary prize on the media image of the awarded book in 2012. More precisely I pursue these awards and winning titles: Jaroslav Seifert Prize (Vladimír Binar: Číňanova pěna), Jiří Orten Award (Vratislav Maňák: Šaty z igelitu), Josef Škvorecký Award (Kateřina Tučková: Žítkovské bohyně), Magnesia Litera - The Book of the Year (Michal Ajvaz: Lucemburská zahrada). First I analyse the change of the quantity (the number of references and the share within the text), then I focus on the modification of the journalistic assessment of the title (on the scale positive - neutral - negative). In first case I use a quantitative analysis of media content, in the second case I use a comparative semiotic analysis. My sample are these Czech periodicals, in alphabetical order: A2, Aktuálně.cz, Hospodářské noviny, Host, iDnes.cz, Lidové noviny, Literární noviny, Reflex, Respekt, Tvar. The main output is a discovery, how the Czech print and online written media reflect the results of the literary prizes, also I (try to) determine the media power of each award.
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Adorno's critique of mass culture in light of Hegel's aesthetics.
Kvapil, Matouš ; Paulíček, Miroslav (advisor) ; Horák, Vít (referee)
Often now talking about the decline or disaffection of arts, which is often associated with negative influences of mass culture. I try to explore these negative influences of mass culture, especially in music. For this purpose I use criticism of mass culture by Theodor W. Adorno, one of the representatives of the Frankfurt School. Music by its criticism loses its original purpose. It gets parasitic and fetish character, disappearing from it all individuality and spirituality and becomes a mere commodity made for consumption only. Through the Aesthetics by G.W.F. Hegel I will shortly introduce the philosophical conception of arts and I'll try to look into the original nature and purpose of arts, as it Hegel describes. Then I valorize the mutual relation of both conceptions and show that the characteristics of mass culture are incompatible with the true nature and purpose of arts. At the end I will try to point out perhaps too skeptical and resolute sight that Adorno in his critique presents. I will try to show that despite all the negative effects of mass culture, there is still room for a serious production and music can still be made true to its original nature and purpose. Keywords music, arts, culture, aesthetics, mass culture, cultural industry, Hegel, Adorno
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Neo-Marxism and psychoanalysis as a source and inspiration of Frankfurt School
ŠACHLOVÁ, Tereza
In my thesis I will pursue the ideological foundations of the Frankfurt School, a significant social philosophical group of the 20th century. Marxist and psychoanalytic basis will be reflected in conjunction with a critical theory of society and a phenomenon of culture industry. The purpose of this work is to present influences which formed a theoretical work of the Frankfurt School, its research in a modern society and a contribution to the so-called commodification of culture and art related to the expansion of mass culture.
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Public and private financing of Culture
Ianchenko, Valeriia ; Sedmihradská, Lucie (advisor) ; Kosák, David (referee)
The Diploma thesis is devoted to the problems of financing culture focusing on the private and public support. The Theoretical part defines the basic theoretical concepts and the principle of functioning of the state contributory organizations in Czech Republic and characterizes the basic sources of financing of the Culture, covering public direct financial support (e.g. subsidies) and indirect support (tax expenditures), private financial support from profit and non-profit organizations and financing from EEA grants. The Practical part is focused on the quantitative analysis of the financial resources to the Culture and its development in time and measures the financial self-sufficiency of the organizations and the possibility of obtaining additional financial and other support through the private sector. It can be approbate that the financial self-sufficiency differs between the semi-budgetary organizations significantly, as well between sectors. However, the financial self-sufficiency of the cultural sector as a whole shows a positive trend.
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The Role of Culture in the Process of Regeneration of Post-industrial City
Milatová, Barbora ; Macháček, Jaroslav (advisor) ; Vochozková, Jacqueline (referee)
The main subject of thesis The Role of Culture in the Process of Regeneration of Post-industrial City is to introduce the theoretical concept of regeneration of former industrial cities through culture and evaluate the impact of culture on the regeneration of post-industrial city. The first part is aimed at general issues of culture in regional development and attractiveness of the city, there are mentioned basic concepts related to the issue and defined trends in the development and regeneration of post-industrial cities through culture. The second part is aimed at the process of transformation of the city of Ostrava and contains an analysis of the current situation in the city. The City of Ostrava has prepared a strategic document presenting the revival of city through culture as a factor of improving its external image, but also a source of regional identity and the cultivation of the community. Empirical verification of the contribution of current policies to the regeneration and development of Ostrava city through culture is conducted through a questionnaire survey. The results show that the citizens of the city noticed visible changes towards the improving the quality of life in a city, however, if the city intends to continue in its successful strategy of regeneration, emphasis should be placed on citizen participation, their feedback and utilization of previously completed cultural investments should be improved by connection of existing cultural infrastructure.
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Creative center Zlín
Novák, Petr ; SULŽENKO, Jiří (advisor) ; KAŠPAR, David (referee)
The thesis deals with three main areas : issue of cultural and creative industries, the theoretical creation of a business plan and it is practical application to practice on an example of a business plan of creative center in Zlin. The first area affects the overall context of cultural and creative industries in connection with terminology themes within this issue in Zlin and Zlin region overlapping with the selected regional situation. The second area includes theoretical preparation of the execution of the business plan according to current trends. The last part reflects the summarization of the practical project at the theoretical level.
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